The case of Cheetah Mobile——Cheetah Mobile: Cross-Cultural Clashes Wighina Technology Company Born Global is officially included in the Harvard Business School case library, the world's top business case library, which was jointly written by associate professor Qian Jing , undergraduate Qu Yi of our school and teachers of Tsinghua School of Economics and Management. It is a new development in case development since the establishment of the case center of our school.

The Harvard Business School case library is the most famous high-level case library in the world, and the cases included in it are adopted by most of the world's famous business schools in case teaching. The selection of this case indicates that our school's case development level has reached a new level, which is an important progress in our school in the development of high-level teaching cases, and plays an important role in promoting the construction of our college's teaching case library and the development of case teaching.

In the setting of the internationalization process of Cheetah Mobile, this case discusses various cross-cultural management problems encountered by this company in its transnational operation, as well as the practices of how managers resolved cultural conflicts, promoted cultural integration and realized "localization".