Under the organization of BNUBS, a series of training activities to improve the skills of administrative management staff were carried out. This series of training activities demonstrated the School's emphasis on the improvement of the professional ability of the administrative management team, aiming to comprehensively improve the comprehensive quality of administrative personnel in organizational management, communication skills, leadership and new media publicity through systematic study and practice. The administrative teachers made full use of the valuable learning opportunities, not only learned theoretical knowledge, but also improved their professional skills in practice, and injected new vitality into personal career development and team building of the School.

The first Session: Organization Management and Communication PowerSpecial Training Lecture

In order to deepen the participants' understanding of organizational management and communication skills, BNUBS organized a special lecture in Room 9406 of the JINGSHI Building on the afternoon of January 4. The lecture was presided over by Han Lili, AssociateSecretary of the Party Committee of the School, and Xu Zhixing, director of the Department of Human Resources Management of the School, was invited to give a lecture. The theme of the lecture was "Organization Management and Communication Power", and the administrative teachers participated actively to discuss the new ideas of communication strategy in administrative management.

First of all, Han Lili welcomed the present administrative teachers and guest speakers, and briefly introduced the theme and background of the lecture. She stressed the importance of organization, management and communication in modern society, and hoped that the lecture could bring beneficial enlightenment and harvest for everyone.

Afterwards, Xu Zhixing opened the lecture. He pointed out that communication is one of the core elements of organizational management, and effective communication is crucial to the stability and development of an organization. He emphasized that communication is not only the transfer of information, but also the exchange of emotions, ideas and understanding. In order to make the participants better understand the importance of communication, Xu Zhixing thoroughly analyzed the key role of communication in organizational management through a series of vivid cases.

In the course of the lecture, Xu Zhixing elaborated on the classification of communication. He divided communication into two categories, formal communication and informal communication, and elaborated on the characteristics and applicable situations of each category, supplemented by specific cases to illustrate the advantages and disadvantages of each type of communication. He encouraged the participants to actively use the communication skills and methods they have learned in practical work and life, and constantly explored the communication methods that are suitable for them. He believed that through continuous effort and practice, we can improve our communication skills and lay a solid foundation for individual and organizational success.

At the end of the lecture, Xu Zhixing summarized the content of the whole lecture. He once again emphasized the central role of communication in the management of organizations and pointed out that effective communication needs to be based on mutual trust and understanding. To achieve this goal, we need to constantly learn and practice communication skills and methods, and always keep an open mind and positive attitude.

Through this training, the administrative teachers have gained a deeper and thorough understanding of organizational management and communication skills. In the future work, We believe that the teachers will be able to integrate the knowledge and skills learned and put them into practice, fully demonstrating the excellent style and unlimited potential of the faculty of BNUBS.

-- Sharing of the experience of teachers

Today, I had the honor to listen to Mr. Xu Zhixing's lecture entitled "Organization Management and Communication Power", which was deeply enlightening. In combination with the actual work and life of administrative teachers and case analysis, Mr. Xu sorted out the complete process and various elements of effective communication, communication difficulties and solutions for everyone. Through Mr. Xu's explanation, I realized the importance of "communication" in interpersonal relations and organizational management. Effective communication among individuals is conducive to the establishment of a positive organizational culture. As a member of the organization, I would actively practice effective communication in my work, establish a good relationship with colleagues and improve work efficiency. Thank you Teacher Xu for the lecture!

-- Xie Jia, Office of International Exchange and Cooperation

Today, we listened to the lecture "Organization Management and Communication Power" brought by teacher Xu Zhixing, which triggered a lot of thinking. By explaining the ways and techniques of communication, analyzing the psychological motivations of communication behaviors, and telling the "root causes of difficulties in interpersonal understanding", Mr. Xu opened the door of thinking by using cases close to daily work. He made us think about the importance of communication methods, occasions and times that we often ignore in daily work, and enabled us to scientifically and rationally discover our own stage and shortcomings, so as to break through the barriers. These thoughts have a great positive effect on the future of work - jumping out of the comfort zone, pursuing excellence, and establishing rules should be the direction we need to keep working on. Having certain management and communication skills can not only enable us to get the job done in a more efficient way, but also help us in our daily life. Thank you Teacher Xu!

-- Wang Yue, Finance Office

Today, I learned a lot from Mr. Xu Zhixing's lecture on "Organization Management and Communication Power". Mr. Xu gave an in-depth explanation of the Tao and techniques of communication, complex organizational environment and difficulties in communication, and cooperated with various cases and the psychological theories behind them, making us more clearly realize the importance of communication methods and language arts in organizational communication. This is very enlightening for us to better communicate with teachers and students in our work.

-- Gao Jingjing, Shoulder counselor

The Second Session: Positive Leadership: Psychological Capital Promotion and Improvement Training Seminar

On March 11, 2024, the School organized an administrative training seminar with the theme of "Positive Leadership: Psychological Capital Promotion and Improvement" in the Conference room 9406 of the Capital Building. The conference was presided over by Han Lili, AssociateSecretary of the School, and invited Hou Longlong, Associate Professor of the Faculty of Education, Beijing Normal University, as the keynote speaker, which brought a unique experience of rich content and enlighten thinking to the participants.

Han Lili, Associate Secretary of the Party Committee of the School, first introduced the relevant professional background of the lecturer Hou Longlong, hoping that the teachers can realize the importance of organization and leadership in administrative management, release pressure through positive psychological adjustment, and devote themselves to work and life in a better state.

This lecture aims to explore how to improve and strengthen leadership by enhancing psychological capital. With his excellent professional knowledge and rich practical experience, Hou Longlong revealed the key role of positive psychological capital in leadership development for the participants, and shared a series of effective methods and techniques to enhance psychological capital. In the lecture, Hou Longlong and the teachers launched a warm and in-depth discussion on leadership, emotion management and other topics, which triggered the participants' deep thinking and inspiration for their own leadership improvement.

Through this lecture, the teachers involved in the training not only learned how to improve their own psychological quality, positive psychological guidance, but also realized the importance of mastering psychological knowledge for management work. We believed that the teachers can have a deeper understanding of themselves and the management work, and we hoped that the teachers can apply what they have learned, review the past and learn new things, and show the unique style of the teachers of BNUBS in their work.

BNUBS has built a platform for administrators to exchange and learn, which has promoted the improvement of management level and the improvement of team effectiveness. The School will continue to organize a series of training activities related to administrative ability improvement, committed to providing more quality learning opportunities for staff and promote their career development and personal growth.

-- Sharing of the experience of teachers and students

Attending the lecture "Positive Leadership: Psychological Capital Promotion and Improvement"made me deeply realize the importance of positive psychological capital in leadership improvement. Through practical cases and research results, Professor Hou Longlong explained how to improve team cohesion and work efficiency through emotion management and positive psychological guidance. The methods and techniques he shared, such as building a positive mindset and promoting self-efficacy, have strong guidance for our practical work in student organizations. The lecture not only made me learn how to improve my psychological quality, but also provided me with new ideas and methods in team management.

-- Lin Zhiyuan, student cadre

The lecture "Positive Leadership: Psychological Capital Promotion and Improvement" has brought me a profound inspiration. Through detailed cases and rich practical experience, Professor Hou Longlong elaborated how to enhance leadership by enhancing psychological capital. The methods he shared, such as emotion management and positive psychological adjustment, made me understand how to better cope with pressure and improve work efficiency in student affairs. Through this lecture, I learned many practical techniques to better help students improve their self-efficacy and positive attitude at work. The lecture is rich in content and practical, which is of great help to my work.

-- Kang Haoran, Student Affairs Assistant

The Third Session: The Track and Wilderness of New Media Training Salon

On June 13, 2024, the School organized a publicity training activity with the theme of "The Track and Wilderness of New Media - Small Chat Salon" in the conference room 9406 of the JINGSHI Building, aiming to explore how to effectively improve the publicity capacity of the School's publicity platforms and related accounts. The salon was lectured by Professor Qian Jing from the Department of Human Resources Management and presided over by Han Lili, AssociateSecretary of the Party Committee.

Han Lili introduced Qian Jing's achievements in teaching and scientific research and the influence of her personal ip in the industry, analyzed the pain points and bottlenecks encountered by the School in the publicity work at present, and stressed the importance of publicity work for the School's brand building, hoping to bring beneficial inspiration to the publicity of various departments of the School and stimulate the momentum of innovation through this exchange activity.

Qian Jing distinguished the underlying logic of "we media knowledge popularization" and "official media information promotion", explained in detail the relevant characteristics of various social network platforms at present, explained in detail the user portraits and styles of the platforms, and eliminated the traffic anxiety of teachers in publicity work. Under the positioning of "information aggregation", teachers are supported to adhere to the trend of traffic. Afterwards, Ms. Qian discussed and communicated with the teachers on how to create popular content, how to create and optimize scripts, how to combine online and offline to do a good job in enrollment promotion, and emphasized how to do a good job in risk prediction and prevention of publicity work.

Finally, Han Lili summarized the contents of this salon and integrated the publicity plan for the next step of the School. The teachers at the meeting discussed warmly, exchanged ideas and inspiration, and exchanged their propaganda work experiences in a relaxed and active atmosphere, and also clarified their plans for future propaganda work.

-- Sharing of the experience of teachers

Today, I listened to teacher Qian Jing's lecture on new media publicity, which was fruitful and I have benefited a lot. At present, new media is one of the most time-efficient, effective, interactive, innovative and low-cost publicity methods. By sharing her experience in personal public accounts and social media accounts, Ms. Qian perfectly explained the underlying logic of new media operation. Especially in the interactive and questioning session, suggestions and ideas were provided for MBA enrollment promotion, undergraduate activity promotion, alumni activities, etc. This lecture not only learned the way of new media marketing, but also broadened the new ideas of current publicity work.

-- Li Jingya, International Certification Office

I had the honor to participate in Ms. Qian Jing's publicity and training salon "The Track and Wilderness of New Media", and I was deeply touched. Based on her own experience, Ms. Qian gave a comprehensive and detailed answer to questions such as online news publicity, public video content production and publicity promotion, and explained all aspects and related strategies of new media publicity to us in a simple way. Through this training, I have a deeper understanding and understanding of new media publicity, and also learned a lot of practical skills and methods, such as how to use story thinking to enhance the attractiveness of publicity content, and how to choose the appropriate form of publicity according to different media platforms. This provides a powerful guide for our future publicity work. Thank you for your lecture.

-- ShiHuiyi , student affairs assistant

Contributed by School Office

Edited by Wang Wei

Reviewed by Han Lili