1．Location
Macerata, Villa Cola - Confucius Institute of Macerata
2. Period
11th-22nd July 2016
3. Daily sessions
9 am - 12 and 2 pm- 6 pm
4. First week
Thematic workshop by academics and speaches
by professionals and experts.
5. Second week
A focus on key industries / Food&wine, Tourism, Digital games, Fashion
with experts and field visits.
At the beginning of the Summer Schools, participants will be grouped in
4-5 groups to develop Business ideas and innovation ideas to be presented
at the end of the 2 weeks period. Every day, students will have time to
discuss and interact to develop their ideas.
6. Costs, services and full program
Participation fee: Euro 2.100
Fees include: bus transportation, including pick up at airport; accommodation
at University dormitory or equivalent; lunches; one touristic trip; field
visits and company visits; 10 teaching sessions; teaching materials
Please visit www.playmarchesrl.com
11th July SESSION 1 / Creative and cultural Industries
12th July SESSION 2 / Culture and creativity:
the levers of innovation
13th July SESSION 3 / Comunicating with creativity:
press, web, performing arts
14th July SESSION 4 / How to finance creative
and cultural firms and activities
15th July SESSION 5a / Cultural heritage, tourism,
food and wine
16th-17th July Saturday and Sunday break
Cultural visits Abadia di Fiastra, Frasassi caves
18th-19th July SESSION 5b / A focus on Gastronomy, food and wine
20th July SESSION 6 / Games, learning and entertainment
21st July SESSION 7 / Fashion, creativity and design
22nd July Discussions and interaction
7. Application process:
Please send the application form to lijingya@bnu.edu.cn. no later than 15th of May
